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Generation Z, born from 1997 to 2010, has a bad reputation in business. Too little invested, too demanding… young people would have no business sense. This forgets that they are among the population groups that are most involved in the social and ecological context without precedent, reminds a recent study.
Young people are very concerned about environmental issues. This interest is particularly evident in the criteria they consider a priority when looking for a job. A quarter of millennials and members generation Z surveyed in the latest edition of Deloitte’s “Gen Z and Millennial Survey” say they have already researched a company’s environmental impact and policies before applying. More generally, 70% of young workers say they value the fact that companies are mobilizing in the face of climate changes.
Leave or fight?
In this sense, they have a much more engaged profile than their elders. They are also distinguished by their desire to be useful to society. For them, there is no question of doing a profession that is in conflict with their value system. This is why 20% of Gen Z and 19% of Millennials have already made the decision to change jobs or industries due to concerns ecological. Others plan to do so in the future to avoid potential ethical conflict at work.
While some young people change jobs to align with their personal beliefs, others prefer to act from within. Almost half of Generation Z (54%)) and millennials (48%) say they and their colleagues are putting pressure on their employer to take countermeasures climate changes and their repercussions. This trend continues to grow from 2022: then 48% of Z and 43% of millennials said they do the same.
The pressure of a devoted generation
These young people are what Gaëtan Brisepierre, independent sociologist and expert energy transition and ecological, called “ecotaféurs”. This neologism denotes employees who try to encourage their company to go on the path of ecological transition. One thing is certain: the young professionals surveyed by Deloitte are full of ideas on how to achieve this. For example, they would like employers to offer their employees training to help them adopt greener behaviors in their daily lives, or to redesign their offices in line with climate issues.
The expectations that younger generations place in companies to act positively on climate changes is (almost) commensurate with the urgency we face. While efforts are still needed on the part of managers, surveyed young workers generally have the impression that their employer takes care of gravitygravity situations. 59% of Generation Z and 58% of Millennials say their boss adopts a fight-against-the-counter approach global warming. Encouraging numbers.
*2024 edition of Deloitte’s “Gen Z and Millennial Survey”. it was conducted among 14,468 members of Generation Z and 8,373 millennials (a total of 22,841 respondents), from 44 countries. This research was conducted using an online questionnaire that the participants had to fill out themselves.
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