At the center of the crisis caused by Covid-19, the hotel group is restructuring its portfolio of brands for greater readability.
IHG Hotels & Resorts.
InterContinental Hotels Group (IHG) becomes IHG Hotels & Resorts. With this new name, the group – which has around 6,000 properties in 100 countries – intends to position itself as “more relevant and attractive” to consumers, especially the younger generation. Also gone is the IHG Rewards Club, which is losing its “Club” in favor of just IHG Rewards: a choice seen as a sign that the brand’s loyalty program is open to all.
To support these identity changes, IHG Hotels & Resorts also adopted a new logo and associated graphic charter.
On the organizational side, IHG Hotels & Resorts is now structured around four main categories within which its 16 hospitality brands are distributed.
Luxury and lifestyle it also concentrates the group’s luxury offer and brings together Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Indigo hotels.
Premium aims to focus on “purpose travel” and brings together the Hualuxe Hotels & Resorts, Crowne Plaza Hotels & Resorts, Even Hotels and Voco Hotels brands.
Collection The basicsfor its part, it brings together the Holiday Inn and Holiday Inn Express brands Collection of apartments serves long-term guests with Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations and Candlewood Suites.