Located in the heart of its new flagship in New York, the “Culture of Creativity” exhibition reveals 70 works of contemporary art, imported from the private collection of Peter Marin, the architect who oversaw the store’s renovation last year.
Jean-Michel Basquiat, Damien Hirst and Louis Comfort Tiffany on display.
At the time of the inauguration of the store in April 2023, the brand promised: Landmark will be much more than a jewelry store. A year later, the promise was kept by opening its first exhibition to the public, “Culture of creativity”.
Until May 20, visitors will be able to discover a series of contemporary works of art, imported directly from a private collection Peter Marino Art Foundation. Among them, the creations of Jean-Michel Basquiat, Damien Hirst, and even Louis Comfort Tiffany, the son of the founder of the brand. Tiffany & Co. silverware will also be on display. which dates back to the 1880s.
“We are incredibly honored to have the opportunity to reconnect with Peter Marino in a creative partnership for The Landmark’s first major exhibition, said Anthony Ledru, CEO of Tiffany & Co. “Culture of creativity” is much more than just an exhibition of works of art. It’s a celebration of creativity in all its forms, an exploration of the inspiration and artistic expression that shaped Tiffany & Co.’s identity. since its foundation in 1837.”
With this free exhibition (but only available by reservation), Tiffany & Co. takes care of the image of its brand, reminding visitors of its multiple connections with the world of art. Pictured working internationally: April 12 in Tokyo, Tiffany & Co. will officially open the exhibition “Tiffany Wonder” dedicated to the historical knowledge of the house.
Tiffany & Co. landmark: a 360° retail destination.
“Culture of creativity” is also a way for a jewelry store to improve its own retail experience. The huge 10-story plume is no longer just a shopping destination, but a station “cultural institution in New York”, it is stated in the press release. Everything is thought out to the smallest detail so that the visitor spends as much time as possible in the place and leaves with real positive emotions, such as setting up a catering point, Blue Box Caféled by head chef Daniel Boulud.